Solutions for big thinkers

Websites that perform

Apps that deliver

An experimental product studio dedicated to helping thoughts take shape.

Canada
© 2025

our mission

The world needs big thinkers right now. Point! creates the conditions for clarity — building solutions that help people cut through the noise and bring their best ideas to life.

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We are

A man and a woman standing next to each other.

Not just a simple studio.

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our commitments

These commitments illustrate how we turn our mission into action. They remind us to stay curious, compassionate, and a little punk.

Make impact through innovation

We don’t innovate for show — we do it because the status quo isn’t working anymore. We discard convention and start from first principles, chasing ideas that genuinely serve our mission. We welcome ideas that challenge how we think about the world and the systems it’s built on. We refuse to play by the rules.

Prioritize function over form

As an experimental studio, we let solutions take shape naturally. A project doesn’t need to fit a specific mold — app, product, brand — as long as it brings clarity or offers a new way of seeing the world. We follow the idea where it wants to go.

Design responsibly

We design with awareness — considering who’s affected, how, and why. Our process starts with empathy and ends with usefulness. What we make should reduce friction, not add it; reveal meaning, not bury it.

Practice compassionate transparency

We show our work — the process, the doubts, the trade-offs. We believe clarity builds more trust than polish ever could. We want to be kept accountable to the people we create for, and to each other. 

Demand equity

Caring shouldn’t be radical in the corporate world. Tenderness guides how we treat people, how we make decisions, and how we build teams. Equity isn’t a checkbox; it’s the lens we design through — a refusal to build systems that harm or exclude.

Think differently

Curiosity drives us. We ask strange questions, try unconventional approaches, and look for meaning in unexpected places. Creative work demands flexibility — a willingness to shift perspective until something true comes into focus.

Make mistakes

We see mistakes as part of the creative process, not a threat to it. Admitting when we’re wrong keeps us learning, evolving, and humble.

Have fun

Play keeps our work alive. We make space for joy, humour, and experimentation because they lead to our best ideas. Serious impact can come from a place of delight.

our team

Founder Amy Van Es is a proud slashie — writer/startup leader/over-thinker — obsessed with making sense of the world. Point! is the company she always dreamed of starting: one where the mission matters most and the form stays fluid.

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Have something to say? Kind emails only at hello@point.com